Clay James and Pimp Sweet Tooth aka ‘Southern Playas’ have been making noise on the Atlanta indie scene for quite some time.

You may have first heard about the duo performing and making a name for themselves at Department Store on Edgewood Avenue in Atlanta. A lot of other people’s first encounter with the group was when they toured the country opening for hip-hop legend Snoop Dogg or their memorable performances at the SXSW Music Festival in Austin, Texas. If you’re a new comer to the movement you should definitely catch up on their music and check out “Southern Playas Vol.1 and 2” which is available on all digital streaming platforms. Volume 3 of the Southern Playas series will be releasing this fall on 300 Entertainment’s independent distribution arm ‘Sparta’. This is a highly anticipated release amongst their fans in Atlanta. Clay who first caught a buzz from being discovered by fellow Savannah native and ‘Outkast’ legend ‘Big Boi’ has been having a heck of solo run with a number of appearances on MTV and BET for his music videos as well as cameos in other peoples videos like hip hop legend Missy Elliot. While Pimp Sweet Tooth on the other hand has become a Tik Tok phenomenon gaining over 5 million views on the app in the past year. His poems and freestyles have been gaining the attention of lots of other influencers and celebrities; ultimately catapulting the South Carolina native to instant stardom. Outside of music, Clay James is also making his acting debut in the film “Out On A Lim” starring Tray Chaney and Jamal Woolard which is set to release later this year. Both these young men are also entrepreneurs and thriving business owners; Clay has a studio in Decatur called Sound Lynk and Sweet Tooth owns Playas Only Clothing which is gaining a big buzz in Atlanta. The group also have a new single releasing soon with DJ Funky and The Coalition DJs entitled “She A Hustla” produced by Zaytoven. Stay in tune with their movement by following them on social media:

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@WhoIsClayJames
@PimpSweetTooth